I Couldn't help trying to understand why....
In quest for the same...I found certain things that I thought were Worth Sharing...
"I happened to read a Blog lately that speaks of a Strange Marketing Style..
This Blog was Published some time in 2007 but still attracts Comments...It says..."There’s some strange text on billboards around New York. I passed these four this weekend:
THE ALGORITHM CONSTANTLY FINDS JESUS
THE ALGORITHM KILLED JEEVES
THE ALGORITHM IS BANNED IN CHINA
THE ALGORITHM IS FROM JERSEY"
THE ALGORITHM KILLED JEEVES
THE ALGORITHM IS BANNED IN CHINA
THE ALGORITHM IS FROM JERSEY"
Now..There is "No" company name mentioned on the Billboard...
It seems like a Viral Marketing Campaign...Probably from Google...Many such Comments have also flown in connecting Google to These Lines...
In India too we have had similar campaigns of "Digen Verma"...That created a Buzz around...
But the times have changed now; From the period when "Digen Verma" was launched till today where we don't go to sleep if we have not logged into Facebook or Orkut...
Therefore a deeper Dwell into the subject matter suggests that Viral Marketing might work well with Social Networking sites...where people with similar interests exchange views, Criticize and appreciate stuff....Companies targeting a particular segment of Customers may use IT as an effective tool...
With Social Networking Sites like Orkut, Facebook, Twitter, PayPal, Hi5 etc. gaining ground in the Marketing arena..They are being viewed as effective advertising spaces..but..I have hardly come across any company using VM here...So this poses a good opportunity..
One may start with sending Texts, Quizzes, Applications etc that might attract good responses..It has Multiple Benefits:
1. A very large Outreach...
2. Minimal Costs..May be even NILL
3. Wealth of Ideas and Comments
4. Effortless Campaigningand Many More...
NOTE : Wiki says "There is debate on the origination and the popularization of the term Viral Marketing, though some of the earliest uses of the current term are attributed to Harvard Business School graduate, Tim Draper and Harvard Business School faculty member Jeffrey Rayport. The term was later popularized by Jeffrey Rayport in his 1996 Fast Company article 'The Virus of Marketing' , and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's e-mail practice of appending advertising for itself in outgoing mail from their users".
Can You save yourself from this Virus....? "
well written... n a gud idea 2 use these social networking sites for VM... Gud work!!!
ReplyDeleteGreat Gyaan madhukar!!!
ReplyDeletekeep it coming..
I do agree that VM has changed mediums.. call it the demand of an attention deficit consumer base of revolutionary and cost effective ideas... Networking sites work and how!!!
where it takes the concept of VM waits to be seen...
:)
i am suffering from this viral fever!
ReplyDeletegudd wrk man.... grt research... tera future too bright hai....
ReplyDeleteNice Maddie...A good study indeed and very well stated..Nobody can escape this virus..Gr8 opportunity as a lot needs to be explored still.. ;) Cool..
ReplyDeleteHey bro, very nicely stated post, seems a great amount of effort has gone into such a research, a well written off and explained concept,
ReplyDeleteI feel a lot of space in VM is is still unexplored which can be tapped upon and can create a great deal of opportunity for the marketers. :)
and You stated it right that "have hardly come across any company using VM here" that makes VM much more attractive and ofCourse challenging.
Bohut badhiya.....
ReplyDeleteu made a novice like me understand some mktg ke funde !
nice work dude !
good one. Infact, companies who want to use dis normally employ college students for part -time thereby offering them a good opportunity and exposure.
ReplyDeletegreat study madhukar,nice ideas too.
ReplyDeletehowever i would also like to add a li'l fact to it. and that is, viral mktg is something that is quite a lot vulnerable to negative word-of-mouth(of course there are several positives of this!!not to mention!)...For this the PR of the organization plays role then in combating with the threats of competitor overshadowing their brands...Social networking!! woo hooo! :)